Cole won the street competition and $100,000 at last summer's Maloof Money Cup. Rodriguez won the street competition at the inaugural Maloof Money Cup two years ago, also earning $100,000.
First place at the Maloof Money Cup New York will be worth $100,000 from a purse of $250,000.
The Maloof Money Cup New York is an offshoot of the Maloof Money Cup, which will be held for the third straight year in Costa Mesa, Calif., in August. The Maloof Money Cup features street and vert competition, while the New York version will be street only.
The Maloof Money Cup, presented by Vans, is hosted by Joe and Gavin Maloof, the brothers who own the NBA's Sacramento Kings.
The 16,000-square-foot Maloof Cup Park, valued at more than $1 million, was inspired by street spots in each of New York's five boroughs. It will be donated to the city through the NYC Parks & Recreation Department's Adopt-a-Park program.
FUEL TV will broadcast two hours of live coverage each day during the Maloof Money Cup New York and the Maloof Money Cup, scheduled for Aug. 4-8.
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