SAN DIEGO, CA, Apr 07, 2010 (MARKETWIRE via COMTEX) -- BillMyParents(R), the online teen payment system of Socialwise, Inc. /quotes/comstock/11k!sclw (SCLW 0.64, +0.02, +3.23%) , is proud to announce that professional skateboarder and 2010 Nickelodeon Kids' Choice Awards Favorite Male Athlete Ryan Sheckler has signed a deal with the Company to promote its online BillMyParents(R) payment solution. Sheckler will be part of a major marketing initiative the Company plans to launch in late spring which will include a multitude of top action sports athletes and retailers.
The star of MTV's hit reality show "Life of Ryan," Ryan Sheckler is the skateboarding child prodigy who exploded onto the professional scene in 2003, turning pro at the tender age of 13. That year alone saw him astound the world with gold medals in Street at the X Games and the Gravity Games. He also took first place overall in the Vans Triple Crown street competition. A native of San Clemente, CA, Ryan has also created The Sheckler Foundation to make a difference in the lives of children, families and communities in need, as well as injured action sports athletes. The first athlete to ever win the Dew Action Sports Tour championship 3 years in a row, Ryan continues to be an innovative and powerhouse skateboarder and international celebrity, with 1.5 million followers on Twitter alone.
"I love what BillMyParents is doing for teens and tweens," says Sheckler. "Teens need their independence, and using the BillMyParents payment system means they can pick exactly what they want -- it's very easy, and is also secure for parents. I have a close relationship with my mom, and I believe it's important for kids and their parents to talk about building good habits."
"I am excited to have Ryan endorsing and promoting the BillMyParents brand as he is a truly talented rising star," commented Jim Collas, President and CEO of BillMyParents(R). "Just last week, Ryan won the Nickelodeon Kids' Choice Awards for Best Male Athlete, beating out LeBron James, Kobe Bryant, and Shaun White."
BillMyParents(R) offers cutting-edge payment solutions for teens and their parents. Through the unique Supervised Shopping(TM) program, teens shopping online on partner retail sites click on the BillMyParents(R) payment button that appears next to items they're viewing to indicate their selections. The simple and data-safe automated system immediately notifies parents via email or text, who can decide whether or not to approve purchases. Parents can also opt to load teen accounts with pre-set spending amounts in advance.
About BillMyParents(R) BillMyParents(R) provides payment solutions targeted to young people between the ages of 8 and 21. Our solutions facilitate communication between parents and young people and help teach financial responsibility. For more information: www.billmyparents.com.
About Socialwise, Inc. Socialwise, Inc. /quotes/comstock/11k!sclw (SCLW 0.64, +0.02, +3.23%) is headquartered in San Diego, CA. For more information: http://www.socialwise.com.
Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.
Media Contact:
Sunny Zobel
O: 503-213-3510
M: 503-927-4488
Investor Relations Contact:
Robert Wheat
rwheat@socialwise.com
M: 619-218-9908
Business Development Contact:
Mark Miller
mr.markmiller@me.com
M: 760-419-8955
SOURCE: Socialwise, Inc.
mailto:rwheat@socialwise.com
mailto:mr.markmiller@me.com
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